Chocolate brand Thorntons is refreshing its image using a number of design companies working in tandem. The reason this caught my eye is because of last years adding value brief with chewing gum, toilet paper and tea bags. Thorntons new packaging really gives the impression of being a very expensive high end product aswell as creating a more youthful and vivid image. The small 'chocolate menu' could have been more sensitively placed in my opinion but in general I think the packaging looks great.
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